Volunteer Spotlight: Kathy Roseberry
Kathy Roseberry first started volunteering for Second Harvest Heartland a few years ago with her children. She enjoyed the volunteer experience of packing food for her hungry neighbors while spending time with her family. Yet the marketing executive, who owns her own agency, Intemark, in Minneapolis, always felt the pull to do more. So, Kathy reached out to Second Harvest Heartland Volunteer Coordinator, Paige Stein, and asked if she could help in a different way. Kathy wanted to use her marketing expertise and strategic partnership-building experience to help Second Harvest Heartland with its fundraising events.
“I figured that I do this kind of work every day for companies as part of my job at Intemark, I should be able to do it for Second Harvest Heartland,” she said. “It’s important work.”
“I was very excited to work with Kathy to provide ideas to help reimagine and grow our annual fundraising events,” Olson said. “Kathy’s wealth of experience in partnership marketing, sponsorship and events helped us develop new ideas and create excitement to engage new audiences in our events. Her passion for our mission to end hunger through community partnerships is inspiring.”
Roseberry said that convincing companies to get on board and partner with Second Harvest Heartland is easy work.
“There are a lot of great companies in Minnesota doing great things, but Second Harvest Heartland has such a solid reputation, and food is such a fundamental need, that people take notice,” she said. “Brand awareness is so important when you pick up that phone. It’s nice that I don’t have to educate people because Second Harvest Heartland is a leader in the community.”
The goal of forming partnerships with businesses and corporations, according to Roseberry, is first to add value, but also to provide budget relief and support for an event.
“Companies gain the halo affect that comes from working with a nonprofit like Second Harvest Heartland,” she said. “The nonprofit gains a wider audience and budget relief” she explained. “It’s a win-win situation.”
Roseberry and the Second Harvest Heartland team are currently planning for the 16th annual Dish: Cuisine for Change, Second Harvest Heartland’s signature fundraising gala. The pair recently sat down with Kathy’s team at Intemark to brainstorm new ideas for partnerships for the event.
“My goal is to help find the right partnerships to meet business objectives and working with Second Harvest Heartland is fun and rewarding.”
While many Second Harvest Heartland volunteers sort and pack food in our warehouse, we have a growing number of volunteers, like Kathy, who provide specialized talents for long-term projects on an ongoing basis.