How Hunger Relief Is Part of This Exciting Weekend

superbowl banner

February 2, 2018 By: JT Pinther Category: SHH News

It’s Minnesota’s pleasure to host Super Bowl LII, and our state has spent many months ensuring the event this Sunday will be a success.

For Second Harvest Heartland and its food shelf, food pantry and meal program partners, success is measured a little differently than event transportation, security and hospitality. With the help of some of our corporate partners, including the NFL, General Mills and UnitedHealthcare, Second Harvest Heartland is working with other organizations in the local hunger relief system to take advantage of such an enormous series of events.

The Super Bowl is an event of abundance, and as Fast Company reported this week, the game itself and the parties leading up to it tend to generate a lot of waste. But Minnesotans are working together to transform this abundance into help for local families, so they get the food they need. Second Harvest Heartland is proud and excited to be a part of this system.

Below are a just three of the many ways Second Harvest Heartland is working in partnership with the NFL, Super Bowl events and other local partners this busy weekend!


Rescuing food that would otherwise be wasted

At Super Bowl LI in Houston last year, 70,000 pounds of prepared food was rescued and shared with local hunger relief agencies. Taking Houston’s successes and learnings, Second Harvest Heartland has partnered with the NFL Environmental Team to ensure excess food is donated to our food shelf, food pantry and meal program partners. This food does not just come from the game itself, but also the many parties before and after the main event. We are anticipating potential donations from 180+ parties this year. To help make this endeavor possible, we have started testing the Meal Connect program and will be incorporating Meal Connect’s Real Time feature. This new technology enhancement was developed by Feeding America with support from General Mills.


Super Bowl Legacy Grant

On Jan. 4, Second Harvest Heartland received a $50,000 grant from the Super Bowl Legacy Fund thanks to support from UnitedHealthcare. This Fund has provided a grant to 52 different nonprofits in Minnesota, one per week for a year leading up to the Super Bowl. With this generous grant, Second Harvest Heartland will be able to purchase another much-needed semi-trailer to provide additional capacity to distribute food for children and local families.

superbowl legacy


Taste of the NFL

Taste of the NFL, a party with a purpose, started in 1992 right here in Minnesota. Back home this year, the country’s top chefs and the NFL’s greatest players will raise awareness and funds for hunger relief across America, especially Second Harvest Heartland’s service area of Minnesota and western Wisconsin. We are providing 100 volunteers to help support Taste of the NFL, and a portion of the proceeds of the event will benefit Second Harvest Heartland.


With our mission to end hunger through community partnerships in mind, Super Bowl LII weekend is an example of this community working together. Connect with us on Twitter and Facebook for updates. Have a fun and safe weekend!

Photo credit: U.S. Bank Stadium


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