Food & Fund: Revving Up Food & Fund Drives with the Help of Social Media
The power of social media helped rev up the Saint Paul Auto Group’s annual “Drive Against Hunger” Food & Fund Drive this past holiday season because it helped us collect more than the weight of a vehicle in food. Over 6,900 pounds of food were gathered—providing over 5,700 meals to hungry community members—during the third consecutive food drive in support of Second Harvest Heartland.
Representatives from White Bear Mitsubishi Suzuki, Volkswagen of Inver Grove and Rydell Auto Outlet used Facebook, emails and even a TV commercial to collect food and financial donations from generous customers. Richard Herod III, general manager of White Bear Mitsubishi, even used his personal Facebook page to encourage friends to personally donate money toward the purchase of food for the drive.
“In one day on Facebook, I was able to encourage over $1,000 in donations from friends, family and customers. It turned into donation frenzy. The power of social media in this food drive was positively amazing,” Herod said.
The generosity and loyalty of Saint Paul Auto Group’s customer base mirrors the organization’s values. They make giving back to the community a priority, and one of their key values is to be a good community citizen. “Our vision is to be so effective that we are able to help others. Doing good things for the community supports this vision,” said Herod.