Three Tips for Hosting a Holiday Food & Fund Drive


December 17, 2019 By: Tina Mortimer Category: SHH News

This time of year, Second Harvest Heartland and our food shelf partners are helping thousands of families provide holiday meals for their loved ones. In Minnesota and Western Wisconsin, where 1 in 11 families and 1 in 8 children experience hunger, the need is especially great. With so many families in need, hosting a food & fund drive at your holiday party, church, office or school is a great way to help keep food shelves stocked and raise awareness about hunger in your community.  

Hosting a Food & Fund Drive places the power to make a meaningful difference in the fight against hunger directly in your hands. Last year, nearly 500,000 pounds of food were collected and $512,000 raised for Second Harvest Heartland through food & fund drives. But before you go asking your friends and coworkers to contribute, here are three things to keep in mind. 

1. Contact Second Harvest Heartland or your local food shelf BEFORE you get started

Call or email Second Harvest Heartland or your local food shelf well ahead of time to learn how to make your food & fund drive successful. When you register online, we will  provide you with a toolkit that includes a coordinator’s guide, promotional posters, a list of most-needed items, cash donation forms and more.

2.  Get the word out on social media

Your holiday food & fund drive can inspire others to get involved in the fight against hunger, so don’t keep it a secret. Post and tweet the link to your drive to encourage your friends and family to join the fun. If you’re hosting a holiday get together, ask your guests to give --$1 can provide 3 meals!—or bring an item from this list of most-needed items. Don’t forget to ask your employer to be a sponsor and see if they’ll offer an incentive to other employees who participate. Finally, be sure to thank everyone at the end of the food & fund drive by sharing a photo of all your donations on social media. 

3. Consider hosting a holiday virtual drive

The Second Harvest Heartland virtual drive is a representational giving tool that empowers you to host an online food & fund drive. You can bring your virtual drive to life using our new Hope Book, which highlights real life stories of Minnesotans experiencing hunger. Register to host an individual or company-specific virtual drive and share the Hope Book with your friends.

Hard copies of the Hope Book are also available! Email to request your copy.

Every dollar and every pound of food count, so whether you choose to host a Virtual Drive or want to go the more traditional route, you will help us feed our hungry neighbors in need.

If you plan to host a traditional food drive collecting shelf-stable foods and financial donations, please register here.


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