The third annual Pound for Pound Challenge kicks off tonight!

December 14, 2010 By: Heather Category: WordPress Import

For the third consecutive year, Feeding America and NBC’s The Biggest Loser will partner with General Mills and Subway to encourage Americans to lose weight through the Pound For Pound Challenge. Built around the incredible success of The Biggest Loser, the program allows anyone to shed pounds along with the show’s contestants by pledging your weight-loss goals!

For every pound pledged, the Pound For Pound Challenge will donate 13 cents to Feeding America (up to a maximum donation of $1,040,000). Feeding America will then distribute the money to the local food banks chosen by you when you register. Last year, Second Harvest Heartland had the most pledges, and received more than $30,000 donations in total!

The more people that take the Challenge in our area, the more money we make locally to serve those in need! The entire
program leads to healthier communities, and a healthier nation.

Tune in to tonight's season finale of The Biggest Loser to view the Challenge kickoff announcement, then log on after the show to pledge your pounds!


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