Help Outnumber Hunger with General Mills and Sam’s Club

March 12, 2014 By: Sara Blair Category: WordPress Import

With summer approaching, Second Harvest Heartland and area food shelves are preparing for an increase in demand for food assistance from clients during the summer months. These families often rely on free or reduced-cost breakfast and lunch to help feed children during the school year, and may have to rely on assistance from food banks to help fill the gap.

That’s why the Outnumber Hunger campaign, a national initiative that helps fight hunger in local communities through partnerships between companies such as General Mills, Feeding America and Big Machine Label Group, is so important. During last year alone, Outnumber Hunger helped Feeding America secure more than 6 million meals!

This year, Sam’s Club is partnering with Feeding America to secure an additional 1.5 million meals for member food banks through Outnumber Hunger.

There are three ways you can help:

  • From March 12-24 text “HUNGER” to 80153, then enter your zip code so the donation is made on behalf of your local food bank. You’ve secured 12 meals.

  • Visit your local Sam’s Club store and purchase specially marked General Mills products. Codes can be entered through January 2015 at You’ve just secured 12 more meals.

  • Members can also donate food at their local Sam’s Club in the donation bins through March 24. This food will be picked up after March 24 and help those in our neighborhood.

Participate at your local Sam’s Club, and help provide more meals for our hungry neighbors.


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