The Rose Parade’s New Year Celebration
January 1, 2021 at 10:00 a.m. CST
While the annual Rose Parade can’t take place in a traditional sense this year, the Pasadena Tournament of Roses® is reimagining the iconic event through a 2-hour TV entertainment special airing on New Year’s Day at 10 a.m. CST on ABC, NBC, and Hallmark Channel. The Rose Parade’s New Year Celebration will proudly support Feeding America and its network of food banks this year.
Through the reimagined TV entertainment special, Rose Parade has a goal to provide 21 million meals to neighbors facing food insecurity across our nation. Local donations will directly support Second Harvest Heartland as we work to feed the 1 in 8 Minnesotans experiencing hunger. Enjoy live-to-tape musical and marching band performances, heartwarming segments about the Rose parade, celebrity guest appearances and more – all while supporting hunger relief.
Donations can be made at feedingamerica.org/roseparade.